Core Strategy
Business Mission :
Business concern sales on organic foods for creating new market by aiming consumers who concerns more about living in healthy way.
Product/Market Scope:
The scope of the products to be sell in these supermarket chain is customers with medium and high level incoming and concerning to consume organic products as their daily needs.
Basis of Differentitation:
Since most of top consumed products and companies had been declared as unhealthy and unnatural, consumers start reducing their consumptions on these products and start looking and consuming organic and healthy products. This business is about selling daily consumed products in organic format.
With the opportunity of market gap which is gathered by societies request, coming up with the idea of building supermarkets only contained with sales of organic foods is fullfilling the consumer’s request.
Strategic Resources
Core Competencies:
This business initially aims to compete with medium level supermarkets. What makes this business unique and different from existent market is the mission gained ideally to sell only and only organic products, so that costumers shops in market without having any question in mind whether the product they purchase is organic or unnatural.
Strategic Assets:
The concept of this supermarket business is rare itself since there are no such supermarket had been built so far with the same purpose as this business has.
Partnership Network
Suppliers:
Suppliers for this supermarket is first-hand producers as farmers and villagers who are living in nature and producing small amount of organic foods. To overcome the big amount of supply, many of these suppliers had been contracted for their annual productions.
Partner:
This business is built with partner who is already in supermarket chain business but with different concept. So that is an advantage to use such experience in related business.
Customer Interface
Target Customer
Target customer is food consumers with medium and high level incomes.
Fulfillment and Support
Company reaches customer through supermarket locations and also on e-commerce website for those who are in lack of time and transportation.
Pricing Structure
Company aims to profit 15%-20% income from the initial price.
